Week 10 EOC: What are the benefits vs the features

"marketing myopia—defining a business in terms of goods and services rather than in terms of the benefits customers seek." (Lamb, H.  Fundamentals of Marketing 9th Edition 2-4). The benefits to my Pumpkinette product, is that they are not unhealthy for you. Pumpkinettes have a high source of iron. This is a benefit for everyone especially vegans, because vegans tend to have low sources of iron when they begin. They are also sweet and tasty without any preservatives and non GMO. So this is a one of kind treat that is sweet and delicious but also can be a health benefit. This allows the consumer to purchase a treat without having to feel guilty. Another benefit, to this product is that its manufactured in a bio degradable packaging. Pumpkinettes can be enjoyed by people of all ages."The product includes not only the physical unit but also its package, warranty, after-sale service, brand name, company image, value, and many other factors. A Godiva chocolate has many product elements: the chocolate itself, a fancy gold wrapper, a customer satisfaction guarantee, and the prestige of the Godiva brand name. We buy things not only for what they do (benefits) but also for what they mean to us (status, quality, or reputation)."(Lamb, H.  Fundamentals of Marketing 9th Edition 2-9a). You can eat these anywhere, and the packaging is easy to get rid of when finished eating. A feature to this product would be the visible attraction to the product. The color of the box, the color of the font, and the information labeled on the product are all strategically placed in order to make it marketable. The box is easy to carry, you can put it in your pocket, there easy to eat, you can eat them one by one, or grab a handful. "Traditionally, marketing-oriented multinational corporations have operated somewhat differently in each country. They use a strategy of providing different product features, packaging, advertising, and so on."(Lamb, H.  Fundamentals of Marketing 9th Edition 5-2b).