Business Mission Statement

According to the Fundamentals of Marketing Book, "A mission statement should focus on the markets the organization is attempting to serve rather than on the good or service offered." (Lamb, H.  Fundamentals of Marketing 9th Edition 2-4). My business statement is to manufacture, distribute and sell the the most healthy, vegan friendly chocolate treats. Pumpkinettes, will be a treat for healthy conscious, vegan friendly consumers, who still want to enjoy a sweet treat without feeling guilty.These will be sold in specialty supermarkets such as Whole Foods, Trader Joe's, Sprouts etc.. They will be packaged in boxes similar to Raisenettes and merchandised on the shelves along with many other healthy sweet treats in these specialty stores. Another statement I would like to add straight from the book is that, "Business mission statements that are stated too narrowly suffer from marketing myopia—defining a business in terms of goods and services rather than in terms of the benefits customers seek." (Lamb, H. Fundamentals of Marketing 9th Edition 3-5)