Implementation Evaluation Control

The Fundamentals of Marketing book states that "The target market strategy identifies the market segment or segments on which to focus." (Lamb, H.  Fundamentals of Marketing 9th Edition 2-8a) The target market is health conscious and vegan consumers who shop in specialty supermarkets that carry products within the healthy, non preserved, or vegan category. "Marketing strategy involves the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets." (Lamb, H.  Fundamentals of Marketing 9th Edition 2-8). These supermarkets would be markets such as Whole Foods, Trader Joe's and Sprouts. Shoppers at these markets tend to be very aware of the type of products they consume, and make over $125,000 average a year. "Product development is a marketing strategy that entails the creation of new products for present markets." (Lamb,H. Fundamentals of Marketing 9th Edition 8-3)" Now that we have our target market under control we now know exactly what we are looking for. We will have manufacturing companies, distributors, warehouses, warehouse management, drivers, and a marketing department. Implementation is the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives. Implementation activities may involve detailed job assignments, activity descriptions, time lines, budgets, and lots of communication. Implementation requires delegating authority and responsibility, determining a time frame for completing tasks, and allocating resources. Sometimes a strategic plan also requires task force management. A task force is a tightly organized unit under the direction of a manager who, usually, has broad authority. A task force is established to accomplish a single goal or mission and thus works against a deadline. (Lamb,H. Fundamentals of Marketing 9th Edition 2-10a)"