Marketing Mix

"The term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market." (Lamb, H.  Fundamentals of Marketing 9th Edition 2-9). Target market can be the ages between 18 and 50. Its a pretty broad age range, but the healthy eating lifestyle doesn't necessarily have a age limit. This can be a healthy vegan friendly (non GMO, non preservatives) treat, parents can pack in their child's lunch box on the way to school. This can also be a treat for young adults, who are vegan and want to eat a delicious sweet treat without feeling guilty. "This comparison of sales and market orientations is not meant to belittle the role of promotion, especially personal selling, in the marketing mix."(Lamb, H.  Fundamentals of Marketing 9th Edition 1-3e). Not only will this treat be appealing to young children, adults and parents, but also for older adults that have certain health issues that prevent them from eating the typical sweet treats you find in general stores. This treat will have no preservatives, non GMO, and contains plenty of iron (pumpkin seeds).  They're non allergenic and dairy free. According to the book, "In contrast, market-oriented organizations recognize that promotion decisions are only one of four basic marketing mix decisions that must be made: product decisions, place (or distribution) decisions, promotion decisions, and pricing decisions." (Lamb, H.  Fundamentals of Marketing 9th Edition 1-3e).