Product

"The product includes not only the physical unit, but also its package, warranty, after sale service brand name, company image, value, and many other factors." (Lamb, H.  Fundamentals of Marketing 9th Edition 2-9) The product is called, "Pumpkinettes". These are chocolate covered vegan friendly pumpkin seeds. They're manufactured and packaged in a form similar to Raisenettes. You can open up the lip of the box, poor some Pumpkinettes in your hand and eat them on the go. This is vegan friendly, non allergenic, non dairy, non preserved and non GMO. This does not have to be just dark chocolate. There are plenty vegan organic ingredients that can be used now to substitute the dairy product in standard chocolate sweets in the market. This will be packaged in Eco-friendly, bio degradable boxes. This all ties into the vegan friendly lifestyle. "The heart of the marketing mix, the starting point, is the product offering and product strategy" (Lamb, H.  Fundamentals of Marketing 9th Edition 2-9a) I found a interesting fact from The Fundamentals of Marketing book. It states that, "A Nielsen study found that while eighty-three percent of consumers worldwide believe companies should have environmental programs, only twenty-two percent would pay more for an eco-friendly product." (Lamb, H.  Fundamentals of Marketing 9th Edition 1-2d.