Promotion

Our packaging will be bio degradable and eco friendly. This here alone will be a promotional strategy, to build a relationship with our health conscious, eco friendly vegan friends. The name Pumpkinettes comes from the same concept as Raisenettes. The book states that "A good promotion strategy, like using a beloved cartoon character such as Sponge-Bob SquarePants to sell gummy snacks, can dramatically increase sales." (Lamb, H.  Fundamentals of Marketing 9th Edition 2-9c).  This will raise a sudden curiosity with potential consumers, because of the similarities in name. The box will be shaped in a square box filled with tasty chocolate covered pumpkin seeds."Promotion includes advertising, public relations, sales promotion, and personal selling. Promotions role in the marketing mix is to bring about mutual satisfying exchanges with target markets by information, educating, persuading and reminding them of the benefits of an organization or a product." (Lamb, H.  Fundamentals of Marketing 9th Edition 2-9c)You can punch a hole in the top of the box and easily pour a handful while on the go. According to www.infoscout.com the average income of shoppers who shop at Whole Foods is $125,000 and more annually.