SWOT

Strengths: Pumpkinettes are a healthy and vegan friendly treat with a good source of iron. This is also allergy free and lactose and tolerant friendly. The packaging is eco friendly and biodegradable. Over head cost is minimal and import / export is minimal due to domestic manufacturing plants based in Illinois.

"Marketers must understand the current and potential environment in which the product or service will be marketed." (Lamb, H.  Fundamentals of Marketing 9th Edition 6-5)

Weaknesses: Not being able to reach a higher population of our target market due to funding. This can be changed if we find a partner capable of doing so.

Opportunities: Opportunities in building relationship with agriculture community (specifically pumpkin farms). This will definitely increase there growth and profits in pumpkin farming based in Illinois. Illinois is the main source of pumpkins in America. We will also build customer relationships by being eco friendly. There is an obvious growing trend in health conscious eating, veganism, and global warming awareness. By keeping our product, non preserved, non GMO, vegan friendly packaged in bio degradable boxes we can gain consumers who are in this lifestyle.

"When examining internal strengths and weaknesses, the marketing manager should focus on organizational resources such as production costs, marketing skills, financial resources, company or brand image, employee capabilities, and available technology." (Lamb, H.  Fundamentals of Marketing 9th Edition 7-5)

Threats: There are other vegan chocolate treats out there. They can be considered a threat, but what we don't see yet are vegan chocolate covered pumpkin seeds. The fact that pumpkin seeds are very high in protein will entice consumers (vegans for example in this case) to consume this product. Our other threats will be other candy or chocolate treats, but because of the fact that were vegan friendly makes us stand out from the rest.