Objectives

The Fundamentals of Marketing book says the  "Objective must be consistent with and indicate the priorities of the organization. Specifically, objectives, flow from the business mission statement to the rest of the marketing plan." (Lamb, H.  Fundamentals of Marketing 9th Edition 4-7). Based on that my objective is To introduce "Pumpkinettes", to major specialty stores nation wide. This will be sweet delicious chocolate covered vegan friendly pumpkin seed treat. We expect to generate $612,500,000 million in total revenue by the first year. According to the U.S Census Bereau we have a population of about 350 million people in the Untied States of America. Healthy eating and veganism is a growing trend right now and all we need is 25 % of that population to purchase these delicious chocolate covered healthy treats to reach that figure. Over head cost will be tremendously low, while keeping our manufacturing plants domestic. Health consciousness and veganism is a trending lifestyle and people will love it regardless.  The Fundamentals of Marketing Book also states
"Objectives also serve as motivators by creating something for employees to strive for." (Lamb, H.  Fundamentals of Marketing 9th Edition 5-3)